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Niche/Ethnic Pork

Revised Novemeber 2021


Overview

Niche marketing is targeting a product or service to a small market segment that is not being served or in which demand has not exceeded supply. A market niche can be identified as a market that has different characteristics than the traditional market provides. Some examples of niche pork in particular would be antibiotic free pork, heritage breeds and organic pork. In 2005, 25% of consumers say they would be willing to pay a 40% premium for certain niche pork attributes.

Marketing

Production

  • Biosecurity for Alternative Swine Production, University of Minnesota Swine Extension research reports.
  • Costs, Returns, Production and Financial Efficiency of Niche Pork Production, Iowa State University Extension and Practical Farmers of Iowa - This project reports data collected from 41 farrow-to-finish farms.
  • Efficiency of Niche Pork Production in 2007, Iowa State University, 2010 - Information from 27 niche pork producers was analyzed for production cost and efficiency. Pigs from these farrow-to-finish farms were typically "natural," meaning they were raised without antibiotics using bedded pens with outdoor access.
  • Efficiency of Niche Pork Production in 2008, Iowa State University, 2010 - Information from 18 niche pork producers was analyzed for production cost and efficiency. Pigs from these farrow-to-finish farms were typically "natural," meaning they were raised without antibiotics using bedded pens with outdoor access.
  • Efficiency of Niche Pork Production: Lessons from Iowa, Pete Lammers, Oregon Pork Producers Council, 2011.
  • Niche Pork Production Handbook, Iowa Pork Industry Center, Iowa State University Extension, 2007 - This online guide has nine sections and 30 subsections that cover such things as nutrition, managing cots, reproduction and genetics, production flow and pig husbandry.
  • Returns and Costs of Niche Pork Production in 2007, Iowa State University, 2010 - Information from 27 niche pork producers was analyzed for return, cost and financial efficiency. Pigs from these farrow-to-finish farms were typically "natural," meaning they were raised without antibiotics using bedded pens with outdoor access.
  • Returns and Costs of Niche Pork Production in 2008, Iowa State University, 2010 - Information from 18 niche pork producers was analyzed for return, cost and financial efficiency. Pigs from these farrow-to-finish farms were typically "natural," meaning they were raised without antibiotics using bedded pens with outdoor access.

Processing/Manufacturing

References